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The Maasai culture revolves around the belief that God (called Engai or Enkai in the tribe’s Maa language) created cattle specifically for them and that they are the custodians of all cattle on the planet. 

Life for the Maasai is focused on gathering and grazing large herds of cattle. Cattle are vital to Maasai communal life and are also the tribe’s major source of income. Cattle trade is a common way for families and clans to form alliances. Consuming cow meat and milk is regarded as a holy act that binds them to their creator.